Our purpose
Founded in 1862 by George Peabody to help Londoners in need, we’ve provided safe, secure homes for over 160 years.
We draw inspiration from the thousands of families who’ve built their lives in our communities. We’re committed to providing quality homes that work for people today and will last for generations.
Our values
Our values help turn our purpose into action. They’re shared by colleagues, residents and the board, bringing us together to focus on what matters most.
How we make it all happen
Our strategy is shaped by our purpose and our values – but it’s always evolving. Here are the priorities that we’re focusing on right now:
We’re committed to improving our services so residents have simpler, better experiences.
Our local approach will help by making teams more responsive and able to work together where it matters most. While we’ll act quickly, we’ll balance speed with quality when planning and delivering changes.
We’ll look at the root causes of why services sometimes fall short, listening to residents’ feedback and experiences. We’ll use this to design improvements that make a real difference.
Success depends on the dedication and hard work of our 4,000 colleagues. We want to make it easier and more enjoyable for everyone to work with confidence.
We’ll give our teams the tools they need to do their jobs well. When they can do their best, residents get a better service.
The decisions we make today affect our homes and communities for years to come. We’re investing carefully to make sure they’re safe, sustainable and resilient in the long term.
We’ll create local portfolio plans to make sure investment reflects local needs. We’ll also simplify things where management arrangements are complex.
We’ll continue to look for ways to build more homes beyond our current plans through partnerships and other funding.
Building a bright future together
Everything we do is about supporting residents and communities. We welcome feedback and ideas from everyone who lives in our homes.
We seek residents’ views, support their goals and make sure they have real influence over how we work. We keep residents updated on progress throughout the year, so they can be part of the journey.
Want to learn about more of our initiatives?
Read about some of the ways we’re supporting our communities.
Our work
