Transparency is important to us - in the way we do business and speak to our communities, colleagues, partners and investors.

Here you'll find some of our main strategies, which outline our priorities in different areas of the organisation and help us meet our objectives.

Group Strategy 2024-25

This is the third and final year of the current group strategy, which was developed from the Inaugural Business Plan covering the period April 2022 to March 2025.

The objective of the strategy was to fully integrate Peabody and Catalyst post-merger, with the delivery of our new local operating model to improve services to residents at its heart. This strategy, for the year to March 2025, reconfirms our direction and focus on getting closer to our residents, customers and communities. 

Read our Group Strategy 2024-25

Equality, Diversity and Inclusion Strategy 2023-26

Colleagues, residents and customers develop and grow together in a culture which supports growth and celebrates diversity.

Our Equality, Diversity and Inclusion Strategy was created with input from people across our organisation – including our residents and team members. It helps us turn our belief in equality, diversity and inclusion into concrete actions and commitments.

Read our Equality, Diversity and Inclusion Strategy

"Our vision is to be a diverse and inclusive organisation where everyone can flourish. One where everyone at every level, from the board and leadership to our wider teams, reflects our residents and customers."

People Strategy 2023-26

Designed to attract and retain the best talent so we can get closer to our residents and deliver what matters most to them.

Our vision is to be a workplace where everyone can bring their whole self to work, and most importantly, one which reflects the communities we serve. Our People Strategy sets out what it's like to work at Peabody. It highlights our people-focused culture and shows how we're here to help everyone flourish, whether it's residents, colleagues, communities or partners.

Read our People Strategy 

"Attracting and retaining diverse and talented people is key to our success."

Key objectives

  • Strong commitment: To use a clear and effective action plan to uphold our commitments to equality, diversity and inclusion. 

  • Accessible services: To provide high-quality services that are accessible to all and always improving.

  • Customer involvement: To continue inviting residents to help us design high-quality, accessible and continuously improving services.

  • Data-driven improvements: To securely collect and use data to identify areas where we can do more to create inclusive spaces for all.

  • Diverse workforce: To foster a diverse, talented and motivated workforce that reflects the communities we work with. 

  • Education and communication: To communicate, educate and review our commitments to equality, diversity and inclusion. 


  • Culture: We help create vibrant communities, offer opportunities to grow and provide support when it's needed. To do this, we put residents at the centre of everything we do and create a workplace where everyone feels valued.

  • Working at Peabody: We offer competitive salaries, great benefits and a compelling social purpose drawn from our core values of doing the right thing, pulling together, celebrating diversity, loving new ideas, being kind and keeping our promises.

  • Development and learning: We deliver learning through our Academy with the aim of not only improving the skills of our existing colleagues but also helping to attract new and diverse talent into the organisation.

  • Equality, diversity and inclusion (EDI): It's essential that every colleague is valued, respected and given equal access to opportunity. So we embed EDI into our whole colleague journey and make sure inclusion is relevant to everyone.

  • Colleague support: We support our colleagues in more than just their career. We have an employee assistance programme, a range of support networks, a colleague forum, health and wellbeing initiatives and regular engagement surveys.

  • Flexible approach: We know that one size doesn't fit all. So we're continually designing new ways of flexible and hybrid working so we can attract a more diverse range of colleagues and provide the service our residents want.